Note: Since this post went up Serendipity way has had to have a full rewrite due to a long list of issues of one of the APIs, a key API, being used. I have left this post up here regardless but in the next few days (June 3rd to be exact) I will post an all new update on the logo and launch of Serendipity Way.

Serendipity Way is now less then a month from launching and in preparation for the launch a new logo is being released for it! The final design will likely change slightly as it evolves to just the right size and proportions for iOS devices but the style and general design aesthetic are now in place.

The logo is meant to reflect an element of the UI that will become very familiar to users. And the colours have been chosen as a throw back to the spirit and design aesthetic of the early 70’s, and to be instantly recognizable on the users home screen. In fact many Canadians might be able to guess where the inspiration for this design came from.

There will be more to come in the next few weeks, including details on how way-finding and navigation will work in Serendipity Way, as well as an exact launch date, so stay tuned to this page to find out more!