Sidebar: 2015. Year 0 of the streaming revolution
For many years now there has been an endless parade of articles talking about the end of cable and the “inevitable” shift to content delivery via the internet and streaming. Often people lauded their own cord cutting experiences as they dropped Shaw or Comcast or Rogers in favor of Netflix and Hulu. Every time a major television content provider hinted at a possible change towards streaming it was held up high as further proof.
But, with the possible exception of HBO actually offering a pure digital subscription option, this has not played out as people expected. Sure there are lots of apps now for CBS and NBC or other channels that let you stream their content on your computer or over your TV. But they still require a cable subscription. So it is value added, but hardly a radical change by any means. The well entrenched cable and television producers, and distributors, have by and large balked at making this transition and spent their time trying to protect the status quo instead of moving forward.